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Art direction and management of 60th Anniversary festival campaign creative as well as ongoing creative management of gala event creative
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Campaign Branding
Print + OOH Ad Creative
Event Promotions
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Art Direction and Design by Xuanlana
Design production support by Heather Sourwine
Art Festival Campaign Creative
SAUSALITO ART FESTIVAL FOUNDATION
An historic institution for over 60 years in the picturesque waterfront town, the Sausalito Art Festival is a nationally renowned arts event bringing in 30,000 people annually and 260 award-winning artists from all over the country. To mark its 60 year anniversary milestone, the festival hired Xuanlana to help with campaign branding and creative as well as concepting exclusive donors-only galas that precursors the public open. Working with the foundation and event planners, she would produce custom creative reflective of the rich history and vibrance of the arts festival itself.