• Art direction of organizational brand update and expression across media

    • Brand Strategy

    • Art Direction

    • Commissioned Art / Photography

    • UI Design + Development

    • Advertising

      • Print

      • Digital

      • OOH

    • Art direction and creative management by Xuanlana

    • Design by L. Milton and photography by Jock McDonald

Museum Brand Refresh + UI Design

CHILDREN’S CREATIVITY MUSEUM (ZEUM)

Over the course of this organization’s brand evolution and challenges around brand recognition, Xuanlana was helped art direct a brand refresh campaign to help clarify the museum’s core offerings to new families, both local and touring to downtown San Francisco. Working closely with a designer and photographer, she helped expand creative that reflected an updated brand expression that was more authentically fun, vibrant, and smart—and true to what the interactive children’s museum was about.

Branding, Art Direction, Creative Strategy, UI/UX, Custom Illustration, Education, Arts Ed, Nonprofit, Print, Print Collateral, DIrect Mail, Brand Identity, Brand Development, AdvertisingXuanlana NguyenChildren's Creativity Museum, Zeum, San Francisco, Museum, Families, Nonprofit, STEAM